Promoting your Product Using a Commercial

If you are launching a new product, you know how expensive and time-consuming this process can take. From the countless hours planning a product launch to the details of each Twitter and Facebook post, product promotion is exhausting. If you plan on creating a commercial to air in your local area or world-wide, it is important to hire the right company to work with.

Background Check

Before you run out and hire the first production company you hear of, check around. Take time to really research the background of the company. What type of businesses have they helped in the past? What do their customers think about them? Do they have complaints with the Better Business Bureau? How do they rate in the production world?


The cost of making a commercial is not going to be a cheap investment. Due to this, try to acquire multiple prices quotes. This will help you narrow down the list of companies to work with. It can also help you know where you can focus on cutting costs. Some businesses will cut costs by hiring their own actors and bringing them versus having the production company deal with it. Make sure you are checking out every detail on the contract so you know what you are paying for.


When the commercial is prepared and it’s time to shoot, make sure you are laying out your requirements. Lighting elements, camera angles, sound, and small details can have a huge impact. Will you hire a director to shoot the commercial or you be personally involved?


Make sure the production company has insurance. This is important as insurance will benefit you. The insurance is used in the event that a person is injured during the filing of the commercial. You do not want to put your company name at-risk because the commercial production company failed to renew their insurance policy. Work with a company that is up-to-date with insurance policies so your company is not forced to pay for an injury and other lawsuit claims.


After the commercial has been shot, how long will it take the company to have it ready to air? Some companies can rush it for you, but there is a cost. Do not wait too long to have the commercial shot as you don’t want to be under the gun to get it on the air. Schedule yourself plenty of time to shoot, edit, and view the commercial. This is helpful in case you want to go back to the drawing board and start over.

Hiring the right production company can make the entire process easier. Consider working with the best New York Production Companies to gain the right visibility you need in your market!

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